How to Find – and Keep – True North

As Reid Hoffman (LinkedIn Co-Founder) puts it: If you don’t have a map, use a compass.

And Susan Wojcicki (CEO, YouTube) knows: When you scale at warp speed, it’s easy to lose your bearings. That’s why you have to establish your company’s true north early – or the dizzying pace of growth will push you off course.

Check out the full episode of the podcast Masters of Scale by Reid Hoffman with Susan Wojcicki! 🎧

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